# Flying Bisons > Flying Bisons is a Strategic Design & Implementation firm headquartered in Warsaw, Poland, building world-class digital products for enterprise and government clients across Europe, the Middle East, and the United States. The team delivers full-lifecycle digital products — web and mobile apps, e-commerce platforms, and enterprise ecosystems — combining UX research, strategy, design, development, data analytics, and product management under one roof. Founded in 2016, Flying Bisons has delivered 200+ projects for 100+ clients including IKEA, KFC, Saudi Aramco, Bank Pekao, Booksy, eobuwie, Biedronka (Jerónimo Martins), Mercedes-AMG, Panattoni, Polpharma Biologics, PwC, and Zain. The company specializes in high-stakes enterprise and government work where organizational complexity matches technical challenge, operates on a per-hour basis with project budgets typically ranging from €25,000 to €500,000+, and keeps the entire team in-house — no subcontracting. The methodology is called Strategic Design & Implementation. It centers on a proprietary Project Pyramid framework that locks decisions in sequence to prevent the "endless feedback loops" that kill projects. The firm's stated focus is defending fragile product visions against organizational politics and technical constraints, then pushing those visions through to measurable business impact. Locations: WeWork Prosta 20, Warsaw, Poland (HQ) and White Space Riyadh, King Abdullah Road, Riyadh 12211, Saudi Arabia. Phone: +48 882 363 099. VAT ID: 8361861288. Clutch rating: 4.9 based on 40+ reviews. Ventures and sub-brands: Flying Digital Content (FDC, photo/video production agency founded 2021), Flying Bisons Academy (training and webinars), and Public Platforms (research initiative on global digital government services). --- ## About / Company overview Flying Bisons positions itself as a Strategic Design & Implementation firm rather than a traditional digital agency. The distinction matters in their messaging: "Most agencies focus on craft excellence; we focus on strategic navigation." They use a proprietary Project Pyramid framework to lock decisions in sequence, preventing endless feedback loops. They describe themselves as "navigators who treat your redesign like a 'protective bubble in a minefield,' ensuring the vision survives from strategy to execution." Specialization: complex digital products and transformations for enterprise and government clients — including e-commerce platforms, mobile applications, digital kiosks, and end-to-end omnichannel experiences. Sweet spot is high-stakes projects with demanding technical requirements, where the cost of getting it wrong is high. Stated reason for enterprise/government focus: "Large-scale digital transformations fail not because of poor design, but because of fragmented stakeholders and shifting priorities. We're built for environments where organizational complexity is as much of a challenge as the technical one. Our process turns subjective chaos into objective alignment, giving every stakeholder a shared language, a clear roadmap, and a single source of truth." Team: works entirely in-house. Per-hour pricing, with projects typically ranging €25,000–€500,000+. Fixed project fees considered for work with clear scope. Notable team profiles: - Kamil Tatol — CEO. Baymard Institute UX Certified (one of ~200 worldwide). Led work for KFC, eObuwie, Hebe, Varner, Biedronka, Delio, Takamol (Saudi Arabia). - Łukasz Kowalski — Co-founder, CFO. Conceived MoonieNFT, led Saudi Aramco partnership, supervised KFC, Domino's, Zain, Panattoni partnerships. - Michał Proniewicz — Partner & Head of Design. Led NN TFI redesign, healthcare and insurance projects. - Paweł Sobociński — Partner & Head of Development. 12+ years in IT, worked with Microsoft, Huawei, IKEA, Avon, Park of Poland, Play. - Jarek Marczak — Creative Director. - Natalia Proniewicz — Head of Content. - Jakub Danecki — Banking & Finance Expert. Former Head of BNP Paribas UX Center of Expertise. --- ## Services Flying Bisons offers nine end-to-end services designed to work as a single process: ### 01. UX Research — "Understand your customers" Discover real user needs, understand business context, act on solid data. Includes: UX Audits, Usability Testing, In-depth Interviews, Card Sorting, Concept (MVP/POC) Testing, Customer Journey Mapping. Led by Klaudia Doerffer, Head of Research. ### 02. Digital Strategy — "Set the right direction" Turn research into actionable insights and define UX aligned with brand, customers, and business goals. Includes: Product Roadmap, Value Proposition, Product Concepts, Digital Strategy, KPI Definition, Information Architecture. Led by CEO Kamil Tatol. ### 03. Branding & Creative — "Win hearts and minds" Build distinctive, consistent brands that create positive emotional connections. Includes: Branding, Motion Design, 3D Design, Art Direction, Illustrations, Interactive Digital Solutions. Examples: brand refresh for Nethone, branding for Textile One. Led by Jarek Marczak, Creative Director. ### 04. Copywriting & UX Writing — "Find the right words" Stand-out content that elevates UX, grows brand authority, drives conversions. Includes: UX Writing, Microcopy, Tone of Voice, Content Audits, Digital Copywriting, Content Strategy. Led by Natalia Kamieńska, Head of Content. ### 05. Product Design (UX/UI) — "Shape the customer experience" Design experiences that serve people's needs in intuitive ways. Includes: E-commerce, Websites, Digital Kiosks, Web Applications, Mobile Applications. Led by Michał Proniewicz, Head of Design. ### 06. Web & Mobile Development — "Make things real" Includes: Web Development, Frontend, Backend, CMS Development, E-commerce. Stack mentioned: PHP, SQL, NoSQL, Redis, RabbitMQ, React. Led by Paweł Sobociński, Head of Development. ### 07. Data Analytics — "Power up your business" Uncover insights, make data-driven decisions. Includes: Web Analytics, Descriptive Analytics, Lean Analytics, Diagnostics Analytics, Conversion Rate Optimization (CRO), Marketing Analytics. Led by Łukasz Białozor. ### 08. Product Management — "Connect the dots" Refine product vision, generate business results. Includes: Product Roadmap, Prioritisation, Product Discovery & Development, Product Lifecycle Management, Growth & Optimisation, KPIs & Metrics. Led by Agnieszka Lewkowicz, Head of PM. ### 09. Photo & Video Production — "Speak up with content" Delivered through Flying Digital Content (FDC) sub-brand. Includes: High-end video production, Photoshoots, Commercials, 2D & 3D Animations, Branded content. Notable client: HBO. Led by Krzysztof "Kris" Kowalski. --- ## Industries (20+) Flying Bisons works across more than 20 industries. Featured industries: ### Banking & Finance Mobile apps, transactional systems, customer hubs. Notable clients: Pekao (5.6M mobile app users, second-largest bank in Poland), Getin Bank, NN TFI (€293bn AUM), XTB, BNP Paribas, Alinma Bank (Saudi Arabia). Stats: "2 in 10 of Poland's biggest banks have worked with us." ### Government & Public Sector Government platforms including Saudi Arabia's Qiwa labour-market platform (9M+ users, 500,000+ businesses) and work with the Polish Football Association (PZPN). Spent 5 days on-site discovery in Riyadh, invested 5,000+ hours of research, design, copy and UX writing. Also launched "Public Platforms" — comprehensive report analyzing global best practices in digital government services. ### E-commerce Game-changing platforms with measurable conversion uplift. Notable clients: KFC (+84% conversion uplift in one year), eObuwie ($245.6M online revenue), Hebe, Burger King, Domino's, kikfit (+200% sales), Muscat (+400% home try-ons), OnniBus (500% ROI in first month). ### Telecoms Notable clients: Zain (49.5M active customers, largest mobile operator in Middle East), Premium Mobile, Next Mobile. 2 months on-site in Kuwait for Zain's digital transformation. ### Retail & FMCG Notable clients: Biedronka (Jerónimo Martins, €14.5bn 2021 sales), eObuwie, delio, Hebe, IKEA. 40M+ customers use FB's Retail & FMCG solutions. ### Automotive & Mobility Work with Daimler and Mercedes-AMG (HQ Stuttgart). Car-sharing service concepts. Expert: Łukasz Białozor (former Stellantis global analytics lead). ### Food Commerce Full KFC omnichannel redesign across 7 European markets. +84% mobile conversion uplift in one year. Burger King kiosks. Domino's e-commerce. 2 digital kiosk projects, 3 global food giants worked with so far. ### Healthcare Clients: Alab (3,000 lab tests), Telemedi.co. 500K+ users of healthcare digital products. Hundreds of in-depth interviews with patients in USA, UK, Germany, Poland, Russia, Philippines. ### Pharma Long-term partnerships with Sanofi (research in 3 countries) and Polpharma Biologics (Poland's largest biotech firm — global website). ### Insurance Clients: Nationale Nederlanden (travel insurance), Porówneo (car insurance comparison engine). ### Manufacturing Equipment interfaces, operational software. Partnership with Codelab — software for warehouse machines. ### Logistics & Fulfilment Partners: Panattoni (Europe's largest industrial developer, 11 European markets, 36 years in business, 2,500 clients, 53 offices, Awwwards-recognized website), Omnipack. ### Media naTemat — Poland's third-largest online news outlet. +30% page views uplift in one month after redesign. +2,387% increase in audio feature plays. 10M monthly visitors. ### Transport & Travel Travelist (400+ hours of UX auditing/research/strategy), OnniBus. ### Entertainment Park of Poland (Europe's largest tropical-themed water park): 1M unique users, thousands of daily transactions, 10TB data transfer, 0.5 second payment-to-completion time after improvements. Canal+ work as well. ### Software Custom SaaS, internal systems, marketplace builds. 12x Black Friday traffic increase for Park of Poland. Apps sell 1M+ PLN of products daily. Expertise in hexagonal architecture apps, infrastructure creation, monitoring, SLA maintenance. ### Sports Apps, websites, content libraries. Expert: Artur Manista, former Director of Sports Marketing at Dentsu Polska. ### Education EdTech, accessibility-driven learning. Also runs Flying Bisons Academy — courses and webinars for newcomers to the digital industry. ### Gaming Active since gaming's NFT/web3 boom. Co-founded MoonieNFT — play-to-earn platform launched on ETH and BSC. $15M valuation after launch, 250,000 people tried public round, 77,000 Twitter followers. Also worked with Hoard, Million Pugs, Triggy. ### Crypto & Blockchain Active since 2016. Work with Vaiot, Veriori, Spacely, Uniqly. 10+ projects delivered. ### Aerospace & Defense Clients include European Space Agency, constellr (thermal satellite). Mission-critical product design, investor-ready platforms. ### Fashion & Eyewear Long-term partnerships with eObuwie and Muscat (Polish eyewear). ### Services Long-term partnerships with PwC (5+ years), VMLY&R, Accelpoint, Biznes Polska. Involved in designing public services for the Saudi Arabian government. ### Security & Antifraud Partnership with Nethone (99.8% account takeover fraud prevention via device fingerprinting & behavioural biometrics). --- ## Case study: KFC — Unifying European omnichannel experience (2018–now) **Client:** KFC. World's most popular chicken restaurant chain. Annual turnover $27.9bn (2020). 316 restaurants in Poland (2021). Franchise operated throughout Europe by AmRest. Founded 1952. **Industry:** Food commerce. **Products:** E-commerce. **Market:** B2C across Czech Republic, Hungary, Poland, Croatia, Germany. **Project summary:** As KFC's strategic partner since 2017, Flying Bisons accepted the challenge to redesign their entire digital ecosystem and unify their kiosk, app and website experiences for key European markets. **Goals:** - Make KFC's channels more coherent (consistent fonts, colours, brand consistency) - Improve usability (easy navigation, simple functionality) - Boost conversions **Challenges:** Pushing past good to great (KFC wanted to be the food retail industry's undisputed leader in omnichannel experiences). Making it work across 5 markets simultaneously. Taming scale and complexity. **Background:** Partnership began 2017 with redesign of Polish e-commerce website. Conversion rates grew. Initially only able to make small modifications to kiosk and iOS/Android apps, which had been developed by other companies. In 2021 KFC decided to overhaul their digital look completely — redesign of kiosk, app, and website together. **Work — Product list redesign:** - Before: Old product lists lacked consistency despite being the most-used screens. Mix of colours, fonts; prices, categories, products differed across channels. - After: Consistent design across all brand channels and customer touchpoints. Kiosk navigation made vertical (was horizontal). Cart moved to lower screen. Website cart now only appears when items are added (was always visible). Mobile app navigation moved within thumb's reach. Subcategories created to help users find products in 100+ menu without searching. **Work — Product tiles:** Now consistent across channels. Clicking a tile takes user to product page where they can personalise. **Work — Product pages:** Website didn't have a product page at all before; users could add to cart but not personalise. Now consistent across channels with radio button selectors for personalisation, which happens after item is added to cart. **Work — Upsells:** Before, upsells appeared at different stages on each channel. After, upsells appear consistently on the product tile during checkout. Upsells added on channels offering menus or boxes. **Work — Checkouts:** Before, app version looked radically different from others. After, checkout sections and extras are consistent. Mobile checkout shows editable delivery address and estimated delivery time. **Testimonial — Maciej Jędrychowski, Digital & Customer Development Director, KFC:** "We chose Flying Bisons as our strategic digital partner in 2017. It's one of the best decisions we've made. In 5 years, we've dramatically improved the omnichannel customer experience and all KPIs." URL: https://flyingbisons.com/case-studies/kfc --- ## Case study: Booksy — Global website for the beauty industry challenger (2021) **Client:** Booksy. Beauty and wellness scheduling platform, founded in Poland. Allows users to find, book, manage appointments with local providers. Supports hair salons, barbershops, day spas, nail bars. 13M users. 9M monthly bookings. **Industry:** Software. **Product:** Website. **Market:** Global (14 markets at launch). **Project summary:** Booksy wanted to make a strong first impression as they expanded globally. Flying Bisons built a customisable, multilingual website on Google Cloud infrastructure with advanced performance and a custom landing page generator. **Goals:** Create powerful marketing tool performing in 20+ markets. Convince different customer segments of Booksy's value. Attract new service providers. Make the website easy for the client to manage. Position Booksy as the most trusted choice. Entice top global talent. **Challenges:** Site needed to serve 14 markets, easy to localise. Marketing team needed simple management and flexibility. Above all, attract and convert customers at scale. **Research:** Analysed Booksy's B2B customer segmentation, product strategy, positioning. Detailed look at competition. **Strategy:** Created early-stage concepts for B2B offering aligned with brand positioning. Focused on key messages, then information architecture. **Concept testing:** 8 concept testing sessions with 2 user segments — solopreneurs and business entrepreneurs in the USA (Booksy's main focus). Goals: clarity of product choice, general impressions, feature visibility, navigation intuitiveness, strong/weak points, ideas for improvements. **Design highlights:** - Powerful value proposition at top of homepage - Building trust with personalised video testimonials per market - Showcasing key features for both Biz Lite (solo) and Biz Pro (chains) - Clear, transparent pricing pages - Truly global multilingual website covering 14 markets, each managed by dedicated team - Personalised experience with dedicated pages per merchant sub-segment, plus advanced landing-page creator - Ambassadors highlighted to build community **Development:** Design and development teams worked side-by-side under one roof. Fully SEO-optimised. Easy-to-use CMS includes landing page creator for marketing campaigns. **Quote from Klaudia Doerffer, Head of Research:** "The only way to create meaningful value propositions and offers is to test them with your end customers, gather feedback, and iterate. It's essential to define and understand all your customer segments before creating tailor-made value propositions for them." **Testimonial — Kamil Tatol, CEO Flying Bisons:** "Booksy is one of the hottest Polish scale-ups around. We were excited to work on their complex project to create a high-performance website with a CMS that will enhance their sales and marketing efforts." URL: https://flyingbisons.com/case-studies/booksy --- ## Case study: Zain — Digital transformation for the Kuwaiti telecoms leader (2017–2018) **Client:** Zain. Founded in Kuwait in 1983. Oldest and largest mobile telecoms firm in the Middle East. First to launch a commercial GSM service in the region (1994). Annual turnover KWD 1.5bn in 2021 (USD 5bn). 49.5M active customers. **Industry:** Telecoms. **Products:** Mobile, Desktop. **Market:** Middle East. **Project summary:** Inject the Middle Eastern telecoms provider's digital approach with fresh vision. Help them keep pace with rapidly growing competitors. Project run jointly with PwC. **Goals:** Customer journey mapping to identify problems of current Zain customers. Identify why some potential customers choose competitors. Develop effective digital transformation strategy with all stakeholders. **Discovery:** Created experience map evaluating existing state of Zain's digital platform. Workshops and interviews to identify online and offline touchpoints. Specialised audits based on quantitative data and heuristic analysis to discover pain points. **Approach — three personas based on digital experience:** - **Digital native:** Younger group fluent with any digital technology. Online for everything. - **Digitally aware:** Slightly older, hybrid. Uses online for simple tasks, customer service for complex ones. - **Digitally lazy:** Uses online services least. Expects face-to-face contact, changes providers frequently. **Mapping the customer journey:** After 30+ interviews and many hours of data analysis, customer journey maps created for each persona. Each map described customer-telecom touchpoints with satisfaction ratings, importance to user, and "moments of truth" where users had to change path due to specific obstacles (e.g., lack of mobile version). **Numbers:** - 36 Discovery Interviews - 61 Touchpoints Mapped - 3 Customer Journey Maps **Results:** Gathered, organised, transferred data for client's digital transformation plan. Outlined priorities for redesigning touchpoints, ordered by business impact. UX improvements made to interfaces linked to pain points and moments of truth. **Testimonial — Radosław Korczyński, PwC Director, Customer and Digital Strategy:** "Despite aggressive timelines, limited business data available at the start and many specific business features of the Middle East, Flying Bisons helped the PWC team to successfully deliver a complex discovery process." URL: https://flyingbisons.com/case-studies/zain --- ## Case study: Pekao — Mobile experience for Poland's second-largest bank (2017) **Client:** Pekao. Second-largest bank in Poland. Founded in Warsaw 1929. Operates 713 branches and 1,592 ATMs (2021). Almost 13,500 employees. **Industry:** Banking & Finance. **Products:** Mobile. **Market:** Poland. **Project summary:** Design an accessible, easy-to-use, visually appealing mobile website. Integrate it with PeoPay — Pekao's comprehensive banking app. Worked alongside e-point SA (the software company that brought FB into the project). **Discovery:** Several dozen hours of joint workshops, research meetings and live design sessions with all stakeholders to develop a common vision. **Approach:** All key products and related actions accessible directly from the home page. Full readability, transparency, intuitiveness while working on app architecture and design. Dashboard as the most important point — allows modifications adapting to advanced users with many banking products. Designed for later integration with PeoPay app. **PeoPay integration:** Classic tabbed navigation allows users to move between main functions of both systems (mobile transaction system and PeoPay app). Mobile website needed to integrate seamlessly with PeoPay native features. **Design philosophy:** Functionality first, but also pleasurable to use. Simplicity of interface, uncluttered visual style, micro-interfaces and gestures for comfort. **User testing:** After 1,000+ hours of expertise and almost 500 screens, users testing confirmed faster, simpler navigation. Users found the prototype so impressive they assumed it was the final product, asking "Should I use my banking details to log into this?" **Results:** Over 1,000 hours of work. Almost 500 screens. 5.6M users of the resulting mobile app. URL: https://flyingbisons.com/case-studies/pekao --- ## Case study: Alinma Bank — Setting new digital banking standards in Saudi Arabia (2023) **Client:** Alinma Bank. Founded 2006. Key player in Saudi Arabian banking. Made Forbes World's Best Banks in 2024. Awarded at Islamic Retail Banking Awards 2022. 34.5% profit growth in 2023, reaching ~5M Riyals. CSR-committed (education, health, environmental sustainability). **Industry:** Banking. **Product:** Website. **Market:** B2B (Saudi Arabia). **Project summary:** Even giants must keep their finger on the pulse. Alinma was looking to polish their online suite and fully redesign key functionalities. Project delivered jointly with Sumerge (delivery partner experienced in self-service portals across Saudi Arabia, Egypt, MENA). **Goals:** - Redesign key functionalities (customers weren't using valuable features due to unintuitive design) - Make platform attractive to foreign corporate clients **Challenges:** - Simplify architecture: rebuild app architecture and navigation - Keep design consistent across all of Alinma's products (banking solutions for big enterprises, SMEs, retail) - Keep platform user-friendly for every type of customer **Discovery:** FB responsible for design and UX/UI. Sumerge served as business advisor and software developer. Alinma's executives wanted "professional but with a modern twist and a clear human touch" — retain human aspect despite business-related nature. **UX/UI Design — main idea:** Business-oriented interface, but easy to use and intuitive like a hip Silicon Valley startup. Refreshed functionalities included: rebuilding information architecture, combining essential functionalities, new customisable user dashboard, simplified chart display, streamlined UI, optimised user journey, intuitive navigation. **Customisable dashboard:** Personalisable main screen with new charts for data visualisation, helpful hints, new left-side panel for instant access to essential functionalities. **Design System:** Created consistent design system to streamline workflow as Sumerge collaboration expanded. Key aspects: - Routine updates and reviews - N. Curtis's EightShapes plugin for documentation (eased onboarding, streamlined process) - Design patterns for specific cases (reduced discussion time) - Changelog and linking system for version control **Results:** Alinma tackled scalability challenges and laid foundation for future innovation. Design system improved feature-add speed and design consistency. URL: https://flyingbisons.com/case-studies/alinma --- ## Case study: eobuwie — Mobile app for Europe's leading footwear retailer (2021) **Client:** eobuwie. Market leader for footwear retail in Central and Eastern Europe with emerging Europe-wide e-commerce. Tech innovator. Known for esize.me — 3D foot-scanning tool. $245.6M online revenue. **Industry:** Fashion & Eyewear. **Products:** Android App, iOS App. **Market:** Poland (with multi-market expansion). **Project summary:** Partnered with eobuwie to deliver a new app reflecting their brand values while delighting millions of mobile customers. **Challenges:** One app for many markets/languages. Collaboration across continents (stakeholders in Europe and US). Balancing eobuwie's usability goals with business objectives. **Cooperation — three companies:** - **eobuwie:** Their team knew users best — their feedback was invaluable. Design team worked closely with FB. - **Product Inc:** One of USA's top digital agencies. Responsible for entire app concept. - **Flying Bisons:** Took the lead on research, concept testing, and design for remaining flows and screens. **Key insights from in-depth interviews (IDIs):** - eobuwie brand deeply associated with quality leather shoes and the colour green - Instagram is the top source of footwear inspiration - Filters and categories influence whether app is liked or disliked - eobuwie perceived as a place for everyone — anyone can buy shoes, for themselves, kids, or older relatives **Four user personas (based on retention potential and revenue per user):** - **Shopaholics:** "I like shopping, another pair won't hurt." Loyalty programs, cool features, attractive product presentations keep them engaged. - **Chess players:** "I'm buying sandals at end of season when they're cheaper." Most price-sensitive, promotion-driven. - **Shoe collectors:** "Converses are a cyclical buy." Brand and type lovers, willing to spend on a pair. - **100% functionals:** "If I don't have to buy shoes, I wouldn't." Buy rarely. Loyalty bought with simplifying features like eSize.me. **Guiding principles:** Take esize.me experience to next level. Simplify product evaluation. Connect mobile experience to traditional store. **Testimonial — Marcin Wcisło, Head of Ecommerce Experience Design, eobuwie:** "Flying Bisons adopted a non-standard design process that helped the partners collaborate in an adaptive manner. They were also capable of carrying out high-quality research." URL: https://flyingbisons.com/case-studies/eobuwie-mobile --- ## Other case studies (links) The following 25 case studies are publicly available. They include the ones above plus: - Biedronka — All-new e-commerce platform for Polish discount-retail powerhouse (Jerónimo Martins). https://flyingbisons.com/case-studies/biedronka - BeamUp — Designing a money-transfer experience. https://flyingbisons.com/case-studies/beamUp - DareIT — Joyful modern learning platform with retro vibe. https://flyingbisons.com/case-studies/dareit - eobuwie (web) — 8,500 potential homepage versions. https://flyingbisons.com/case-studies/eobuwie - Gymsteer — Mobile and web for innovative fitness start-up. https://flyingbisons.com/case-studies/gymsteer - Hebe — Poland's second-largest cosmetics retailer. https://flyingbisons.com/case-studies/hebe - Hoard — Crypto-gaming startup ICO platform. https://flyingbisons.com/case-studies/hoard - KFC Analytics — Data work across three countries. https://flyingbisons.com/case-studies/kfc-analytics - Kompania Piwowarska — Leading Polish brewing group. https://flyingbisons.com/case-studies/kompania-piwowarska - Kwadron — Industry-leading tattoo equipment app. https://flyingbisons.com/case-studies/kwadron - Muscat — Online eyewear buying process. https://flyingbisons.com/case-studies/muscat - naTemat — Polish online news portal redesign. https://flyingbisons.com/case-studies/natemat-pl - Nethone — Fraud prevention digital design. https://flyingbisons.com/case-studies/nethone - NN TFI — Pensions and investments simplified. https://flyingbisons.com/case-studies/nn-tfi - Park of Poland — Europe's biggest tropical water park. https://flyingbisons.com/case-studies/park-of-poland - Public Platforms — Government digital services research. https://flyingbisons.com/case-studies/public-platforms - Textile One — German textile brand UX. https://flyingbisons.com/case-studies/textile-one - VAIOT — ICO platform for blockchain & AI startup. https://flyingbisons.com/case-studies/vaiot - vlayer — https://flyingbisons.com/case-studies/vlayer - constellr — Thermal satellite company. https://flyingbisons.com/case-studies/constellr --- ## FAQ ### What exactly is Strategic Design & Implementation? Strategic Design is the art of defending a fragile product vision against the "Invisible 90%" — the organizational politics and technical minefields that kill great ideas. Implementation is the grit; FB doesn't just hand over a Figma file and wish you luck. They push the vision through the noise until it creates real, measurable impact. ### What digital services do you offer? Core: design (UX and UI specifically). Since 2016, FB has also developed industry-leading expertise in: UX Research, Digital Strategy, Copy & UX Writing, Product Design, Web & Mobile Development (front and backend), Data Analytics, Product Management. Multimedia content via Flying Digital Content (FDC), the in-house photo/video agency founded 2021. ### How are you different from a traditional digital agency? Most agencies focus on craft excellence; FB focuses on strategic navigation. Uses proprietary Project Pyramid framework to lock decisions in sequence, preventing endless feedback loops. Provides navigators (not just designers) who treat redesigns like a "protective bubble in a minefield." ### What kinds of projects do you specialise in? Complex digital products and transformations for enterprise and government clients — including e-commerce platforms, mobile applications, digital kiosks, end-to-end omnichannel experiences. Sweet spot: high-stakes projects with demanding technical requirements, where the cost of getting it wrong is high. Long-term strategic partnerships across retail, finance, energy, transport, public sector. ### Why do you specialise in high-stakes enterprise and government projects? "Large-scale digital transformations fail not because of poor design, but because of fragmented stakeholders and shifting priorities. We're built for environments where organizational complexity is as much of a challenge as the technical one. Our process turns subjective chaos into objective alignment, giving every stakeholder a shared language, a clear roadmap, and a single source of truth. The result is digital products that actually ship, scale, and deliver measurable business impact." ### How much does it cost to work with you? Per-hour basis — cost depends on input needed. Projects typically range €25,000–€500,000+. Fixed project fees considered for work with clear scope and specific deliverables. ### What kind of pricing model do you use? Both per-hour (time and material) and fixed price. Depends on needs and how nailed-down the brief is. ### Does your whole team work in house? Yes, all team members, consultants, specialists, and experts work in-house. "We strive for the highest quality and value in everything we do — and we do it best when we work with our own people." ### What projects are you most proud of? - Redesigning KFC's European omnichannel experience (long-term strategic digital partnership) - Partnering with Saudi Aramco — the world's largest energy producer — for global-scale digital solutions - Redesigning a government labor market platform in Saudi Arabia (Qiwa, used by millions of users monthly) - Building a CMS-based global website across 20+ markets for Booksy - Overhauling naTemat's media platform (10M monthly users in Poland) ### Who and what are you a good fit for? Best fit when: - Delivering strategically important projects with big revenue impact - Working under high pressure (tight timelines, complex requirements) - Making things work on a large scale - Partnering with digital-first or digital-only companies If none of the above fits, FB will recommend a more suitable partner. ### Are you recruiting right now? Always on the lookout for talented, ambitious, curious individuals. Currently 18 open positions via flyingbisons.recruitee.com. URL: https://flyingbisons.com/faq --- ## Featured article: Strategic Design — Manifest By Łukasz Kowalski (Co-founder), September 23, 2025. ~10 minute read. This is the foundational philosophical document for the firm's entire approach. ### Redesign: The Illusion of Simplicity Every digital leader has seen the diagram: discovery → strategy → design → development. On paper it looks neat, almost easy. But saying digital transformation works that simply is like saying building a skyscraper is just drawing blueprints and pouring concrete. In reality, skyscrapers take years of permits, regulations, structural reviews, supply chains, engineering compromises. One missing approval and the project is derailed. Enterprise and government redesigns are no different. Great design is the blueprint — essential, but only 10% of the journey. The real success depends on the invisible 90%: organizational politics, stakeholder misalignment, technology roadblocks, endless approvals, hundreds of micro-decisions. ### The Minefield You're Walking Into A large-scale redesign is not about delivering beautiful Figma screens. It's about protecting and advancing a fragile vision across a hostile environment — like moving a protective bubble across a minefield. Every meeting, every decision, every stakeholder interaction is a potential mine. That bubble is your design vision. In a small company, it can move quickly and freely. In a government ministry or global bank, it is constantly under attack: access issues, endless approvals, subjective opinions, lack of domain knowledge, shifting strategies, delayed meetings, conflicting stakeholders. ### Why Design Is Only 10% Craft excellence matters but doesn't decide success on its own. What really decides success: - **Dozens of critical meetings** — each one must end in a win - **Hundreds of small decisions** — often made quietly, in isolation - **Organizational politics** — power games, ownership gaps, departments fighting for influence - **Managing stakeholders** — knowing who to align, when to involve, how to frame decisions - **Controlled environments** — uncontrolled feedback in a crowded meeting will shred designs before they can be defended This is the Invisible 90%. Don Norman: "Great design will not sell itself." In enterprise and government it's even more true: great design is fragile unless backed by a strong game plan. ### The Pyramid Framework — A Structured Game Plan Since 2022 Flying Bisons has used the Project Pyramid framework. Four levels: 1. **Foundation — scope, goals, rules, success criteria.** The ground floor. Without it, nothing stands. Lock the basics so later battles aren't fought on quicksand. 2. **Success Enablers — closing product logic and acceptance rules.** No more endless debates. Flows, roles, rules of approval — set once, followed always. Ambiguity dies here. 3. **Productivity Enhancers — validating the concept, breaking it into modules, preparing patterns and DS for scale.** Validate the vision, break it down, arm the team with rules and systems so every micro-decision moves fast and stays aligned. 4. **Execution — producing and handing off at speed, with rolling approvals.** The collision point. Design, business, and tech hit reality. The Pyramid forces discipline: each level is about locking decisions in the right order, so you don't have to go backwards. "Slow is smooth, and smooth is fast." ### The Chessboard of Change Working in large organizations is like playing chess against an invisible opponent — the system itself, the gravitational pull of "how things have always been done." Key disciplines: - Know when to stand your ground and when to say yes (saying "no" too often blocks future influence; saying "yes" too often dilutes vision) - Negotiate, not fight (preserve relationships while moving vision forward) - Always come prepared (data, benchmarks, user insights shift conversation from opinions to facts) - Control subjectivity (transform opinions into objective conversations backed by data, prototypes, clear rationale) "Never let an unprepared room decide the fate of your design." ### The Rules of the Game Plan 1. **Prepare the battleground before the fight.** 2. **Small wins build momentum.** Don't push a huge decision all at once. 3. **Build big approvals on top of many small ones.** It's far easier to get 100 small things accepted in isolation than 5 big things approved in front of a board. 4. **Control the environment.** Never allow uncontrolled feedback in front of a large group. 5. **Compromise on your terms.** Walk in with your pre-negotiated compromise. 6. **Objective beats subjective.** The higher the table (C-level), the more objective your discussion must be. 7. **Make ideas theirs before you show them.** Share, align, seed ideas before the reveal. 8. **Decisions in isolation.** Fundamental calls secured in controlled, private settings. 9. **Protect the bubble.** Treat every meeting as a chance to reinforce it. ### The Risks of No Game Plan - No game plan, or one too simplistic. "A Gantt chart is not a game plan." - Underestimating stakeholders. Silence doesn't mean alignment. - Lack of allies. Without champions across the organization, vision collapses early. ### Manifesto for Enterprise/Gov Redesign Leading digital transformation at enterprise or government scale is like carrying a fragile protective bubble across a minefield. Great design alone is fragile. But with a powerful game plan and a structured framework like the Pyramid, vision survives and lands stronger. If you want your redesign to succeed at national or enterprise scale, you don't just need designers. You need navigators of complexity. You need a gameplan. URL: https://flyingbisons.com/blog/strategic-design-manifest --- ## Featured article: One system, 4 layers — Conversion in 2026 By Konrad Kaczmarek (Senior Digital Analyst), March 6, 2026. 3 minute read. Describes the firm's "Conversion Matrix" — an integrated approach where technical performance, user psychology, and AI visibility work as a single system. ### Layer 1: Start with the foundation Stable, fast architecture is what AI-driven search algorithms reward. If technical hygiene is poor, AIO (AI Overviews — Google's AI-generated search results) won't recommend you. Three metrics matter: - **INP (Interaction to Next Paint):** how fast a page responds to input - **LCP (Largest Contentful Paint):** how quickly main content loads - **CLS (Cumulative Layout Shift):** how much page elements move while loading All three correlate directly with visibility in generative search results — and affect campaign Quality Score. Tools: Lighthouse, Google Search Console, custom performance monitoring. ### Layer 2: Watch what users actually do "We're done collecting opinions." Analyse product detail pages and checkout flows to find where users hesitate. AI-assisted session recording analysis catches micro-frustrations as rage clicks faster than manual review. Heatmaps and session data give hard evidence for UX/UI decisions. Standard developed during audits for KFC and Smyk. Tools: Hotjar, Microsoft Clarity. ### Layer 3: Get found by AI, not just humans Sites need to be readable by generative bots, not just humans. LLMs decide whether to recommend a brand. Traditional SEO is evolving into AEO: Answer Engine Optimisation. Content needs to match how AI interprets buying intent, not just how humans search. ### Layer 4: Track everything, assume nothing Build a feedback loop connecting behavioural data to real sales outcomes. Standard Google Tag Manager runs in the browser, where browsers block a lot of tracking. Server-side GTM moves tracking to your own server — recovers up to 30% of conversion data otherwise lost. That recovered data feeds ad algorithms with first-party data, which they trust more than anything else. Tools: GA4, Google Cloud Platform (GTM Server-Side), BigQuery. ### Bottom line "Most websites don't have one problem — they have a broken system. All four layers have to work. Miss one, and the whole system leaks." URL: https://flyingbisons.com/blog/one-system-4-layers-how-we-approach-conversion-in-2026 --- ## Outcomes / Key metrics across delivered work - **+84.3%** — CR uplift for KFC e-commerce in the first year - **10.3 million** — Unique monthly users on naTemat's media platform - **€500k** — ROI for OnniBus in the first year - **5.6 million** — Users of the Pekao mobile app - **49.5 million** — Active customers of Zain (telco partner) - **9 million+** — Users of the Qiwa platform (Saudi Arabia government) - **500,000+** — Businesses in Saudi Arabia using Qiwa - **40 million+** — Customers using FB's Retail & FMCG solutions - **+200%** — Sales increase for kikfit after new e-commerce - **+400%** — New home try-ons (KPI) for Muscat - **500%** — ROI for OnniBus in first month after 17.5% mini-conversion increase on checkout - **+30%** — Page views uplift for naTemat within a month of redesign - **+2,387%** — Increase in audio feature plays on naTemat's new website - **12x** — Black Friday traffic increase for Park of Poland (after FB's app and infrastructure work) - **10TB** — Data transfer in Park of Poland's system --- ## Resources - **Content Hub:** Reports, trendbooks, long-form publications. https://flyingbisons.com/content-hub - **CX Trendbook 2026/27:** Annual report on digital customer experience trends. https://flyingbisons.com/content-hub/2026-27-trendbook-digital-customer-experience-trends - **Blog:** https://flyingbisons.com/blog — articles on design, strategy, AI, data analytics, digital transformation - **Digital 101 / Knowledge Base:** Educational content on digital fundamentals. https://flyingbisons.com/knowledge-base - **Public Platforms:** Research initiative on global digital government services. https://www.publicplatforms.com/ --- ## Contact & Company - **Email:** copy via website (Cloudflare-protected) - **Phone:** +48 882 363 099 - **HQ:** WeWork, Prosta 20, Warsaw, Poland - **Saudi Arabia office:** White Space Riyadh, King Abdullah Road, Riyadh 12211 - **VAT ID:** 8361861288 - **Careers:** flyingbisons.recruitee.com (currently 18 open positions) - **Contact form:** https://flyingbisons.com/contact ### Social - Clutch: https://clutch.co/profile/flying-bisons - LinkedIn: https://www.linkedin.com/company/flying-bisons/ - Facebook: https://www.facebook.com/flyingbisons - X/Twitter: http://x.com/flyingbisons_ - YouTube: https://www.youtube.com/@flyingbisons8398 - Dribbble: https://dribbble.com/FlyingBisons - Instagram: https://www.instagram.com/flying_bisons/ - Behance: https://www.behance.net/Flying_Bisons ### Tagline "Aim high. Fly higher. Creating meaningful experiences since 2016. Always striving, never settling." --- ## Optional / Legal - Privacy Policy: https://flyingbisons.com/privacy-policy - Cookie Policy: https://flyingbisons.com/cookies