Hoard ICO Platform

Hoard is a platform that aims to disrupt the $80 billion a year virtual items market by facilitating true ownership of game assets on the blockchain. We established a long-term partnership to define right UX Strategy and to create an ICO platform that let the team rise money for further development.

Hoard is changing the future of Gaming Industry. Through revolutionary technology based on blockchain, Hoard offers a unique value proposition for Game Players and Game Developers, enabling them to take advantage of True Owneship, Virtual Exchange and more.

Abstract
  • Goal

    To create an ICO platform to rise $20 000 000.

  • Scope

    Strategy, UX & UI Design

  • Length

    Less than 2 months

  • 01
    Goals

    Successful ICO
    Platform

    Hoard is on a mission to revolutionize the Gaming Industry. Even though the team has been working on the products for years, they still need a couple of months to deliver the MVP. To make it possible the team has decided to conduct the Initial Coin Offering to fundraise necessary money to conquer the market.

  • 02
    Process

    Communication Strategy, UX & UI Design

    How to define the right voice for the brand? After an extensive Discovery Phase, we were able to get to know stakeholders and customers. We have created a bright, vivid and vibrant communication and visual language to make Hoard stand out of the crowd.

    Brand and Illustrations
  • 03
    Results

    ICO Platform that meets UX Strategy and bussiness goals

    Even though the Roadmap of product development for Hoard is very extensive, the ICO platform is the most critical part of it. All of the team members were aware of the fact that the success of the platform is a crucial milestone to revolutionize the Gaming Industry through integrated games on Blockchain.

Discovery Phase

THE FOUNDATION

Qualitative and quantitive data is the foundation of our every project. We always base on those to make the right business & design decision. Before we have started working on the ICO platform, we have conducted an extensive Discovery phase that let us get to know HOARD environment, the team and the customer segments.

Process

The Moodboarding

INSPIRATION

How to create something truly innovative and inspiring? We take advantage of the current market trends and the best possible patterns available, and yet this is the start of our design journey - then we move forward and let our creative designers to their best.

Silvo
Silvo
Cristian M. Garcia
Cristian M. Garcia
Timo Lenzen, Poster for the Open Air Festival
Timo Lenzen, Poster for the Open Air Festival
Mike Winkelmann
Mike Winkelmann
Mohamed Chahin, Memac Ogilvy Marketing Rejected Render
Mohamed Chahin, Memac Ogilvy Marketing Rejected Render

Communication Strategy
& Information Architecture

THE HOARD VOICE

How to share all the company mission within a couple of words? Usually, it is not easy, yet Hoard is an extremely complex platform. It is necessary to understand the market and customer segments dynamics to comprehend the concept and magic behind it. To reflect the company mission we have proposed a couple of brand slogans.

Unlocking new opportunities for gaming industry

The next gaming revolution happens here and now

True ownership of virtual items

Customer Segments

VALUE PROPOSITION

Based on the Discovery Phase we have identified the three customer segments: Game Players, Game Developers and Investors.

  • Abstract

    For Game Players

    Enable True Ownership
    of Virtual Items

    Players can truly own their content and generate revenue from their real economic activities.

  • Abstract

    For Game Developers & Publishers

    Minimize risks and enhance game development & earning possibilities

    We support Game Devs and offer them revolutionary technology to create meaningful and connected games.

  • Abstract

    For Private Investors

    Become part of the
    next big thing

    Our dedicated team is building a suite of products to generate value for gamers and developers. The HRD Token enables all this.

Having in mind needs, expectations, and motivations of customer segments, we have created a dedicated subpage for every one of those. We believe this approach let us tell the story of Hoard in the most appealing way.

Game Players Game Players Game Players Game Players Game Players Game Players Game Players
Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers

Having in mind needs, expectations, and motivations of customer segments, we have created a dedicated subpage for every one of those. We believe this approach let us tell the story of Hoard in the most appealing way.

Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers Game Developers

"It was refreshing to work with a partner who was so proactive."

Sławomir Bubel

Sławomir Bubel

HOARD CEO

Initial Coin Offering Platform

THE HOMEPAGE

Having in mind business goals, the homepage of Hoard is a page that presents the value proposition of the company and encourages customers to support them through ICO.

Homepage Homepage Homepage Homepage Homepage Homepage Homepage Homepage

Bespoke Illustrations

THE VISUALS

During the mood boarding process, we have discovered that most of the ICO websites look very similar. How to differentiate among hundreds of other projects? We have created a customed illustration to get a unique feeling of Hoard, as well as to present the concept in a very appealing way.

Abstract
Abstract
Abstract
Abstract
Abstract
Abstract

Red, Black, White

BRANDCOLORS

We used well-known brand elements and guidelines from Hoard products and challenge our team to get the best out of it.

Colors
Font name
Font
Vectors

Minimal icons set

ICONS

To add a little bit of contrast to our rich illustrative style we wanted to complete the set of visual assets with simple icon set.

  • Icon
    Ownership
  • Icon
    Gaming
  • Icon
    Crowdfunding
  • Icon
    Items
  • Icon
    Licences
  • Icon
    Currency

Style Guide and
Development Support

NEXT STEPS

In contrary to many design studio, we are more focused on business goals, not just the visuals. Even though we have been working many hours on the ICO platform, we went an extra mile to support development team to help them implement the website correctly. A detailed style guide always speeds up the dev process, and daily communication on Slack helps to avoid design mistakes.

Font

The engagement helped to move all teammates toward a common goal and improved marketing and online strategies, including targeted marketing. Expect a partner who demonstrates an interest in the overall success of the project and can educate teammates on relevant subject matter.

Sławomir Bubel

Sławomir Bubel

HOARD CEO

Design is just an execution of discovery phase

Qualitative and quantitive data is the foundation of our every project.