Digital Strategy

Map out your future business success. And make data-driven decisions to get you there - fast

Kamil Tatol

CEO

“Strategy turns research findings into actionable insights that lead you to success. And it helps you define a user experience aligned with your brand, customers and business goals."

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Let’s Plan
Your Success

01[ Introduction ]

Digital strategy fuels outstanding business results. Here's how.

Strategy is where we plan how to unleash your digital potential.

It transforms research findings into actionable insights that power your success. And it defines a user experience and product vision aligned with your brand, your customers’ needs, and your business goals.

Set yourself up for victory with
a razor-sharp digital strategy

Out-think your competitors

Get a strategy focused on elevating the customer experience and adding value – not just creating individual screens and features.

Get everyone pulling in the same direction

Develop a clear product vision and execution plan your whole team can unite behind and get excited about.

Shape a powerful value proposition

Use data and insight to help define the true benefits and value of your product – and why your target users should care.

Build a launchpad for success

Use your strategic platform to inspire amazing experiences that delight your customers – and deliver the results you need.

Stay relentlessly focused on results

Benefit from a framework that allows you to prioritise the goals and features of your product, and focus on what really matters.

Plan a dazzling customer experience

Plot out how you'll create brilliant digital experiences at every touchpoint of the customer journey.

Out-think your competitors

Get a strategy focused on elevating the customer experience and adding value – not just creating individual screens and features.

Get everyone pulling in the same direction

Develop a clear product vision and execution plan your whole team can unite behind and get excited about.

Shape a powerful value proposition

Use data and insight to help define the true benefits and value of your product – and why your target users should care.

Build a launchpad for success

Use your strategic platform to inspire amazing experiences that delight your customers – and deliver the results you need.

Stay relentlessly focused on results

Benefit from a framework that allows you to prioritise the goals and features of your product, and focus on what really matters.

Plan a dazzling customer experience

Plot out how you'll create brilliant digital experiences at every touchpoint of the customer journey.

Our Approach
to Digital Strategy

02[ Our Approach ]

Deep research and insight powers all our work. And every digital strategy we create is completely bespoke to your needs and ambitions.

We work collaboratively, involving your business and technology stakeholders in key decisions at every stage. And we make sure everyone is united around a common goal, to minimise the need for unnecessary pivots as the project develops.

  • Actionable Insights

    First, we turn our research findings and data into actionable insights and requirements for your product experience.

  • Product Vision and Roadmap

    Next, we define a clear vision for your product – along with a strategy and roadmap to achieve it. This minimises the risk of unnecessary changes of direction further down the line.

  • Feasibility and Viability

    We then verify the product vision with business and technology stakeholders. This helps us ensure the solution is not only desirable, but also feasible and viable.

  • Action Plan

    From there, we create an execution plan that clearly outlines the branding, design and tech requirements of your product.

  • Sign-off and Execution

    Once we’ve gained buy-in from senior stakeholders – and united your team behind a common goal – it’s time to start bringing the plan to life.

Curious what’s the optimal strategy process for your product and challenges? Let’s schedule a free consultation.

Digital Strategy
Methods and Tools

03[ Methods & Tools ]

Value
Proposition
Information
Architecture
Digital
Strategy
KPI
Definition

The right strategy can propel your product to incredible new heights. Our carefully chosen tools and methods allow us to craft powerful, data-driven strategies with deep connections to your users.

Want More?

  • Affinity Mapping

  • Creative Workshops

  • Customer Experience Mapping

  • Product Concepts

  • Value Proposition Design

  • Strategic Workshops

  • Product Positioning

  • Brainstorming

  • Technology Workshops

  • Design Briefs

  • User Story Mapping

  • Service Design

  • Product Roadmaps

What Our
Clients Say

04[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Your Strategy Questions
Answered

07[ FAQ ]

Where Strategy
Fits in the Process

08[ Process ]

A solid product strategy is key. It helps you deliver a consistent product and experience, and powers you towards your business goals.

Product strategy comes before any design work starts – and it has an overarching influence on every subsequent phase of the process. For every project we work on, we make sure the strategy is created with painstaking care and clarity of purpose. This often means asking tough questions, making difficult decisions, and interrogating the viability of different solutions. Ultimately, we need to make sure we design the right thing – before designing the thing right.

UX Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Photo & Video

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investement.

Schedule a call with our
Digital Strategy Expert

09[ Work with Us ]

Every digital strategy is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which digital strategy solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call
Linked In

Kamil Tatol

CEO

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Your Questions — Answered

  • [ Question 01 of 08 ]

    What is digital strategy?

    You can find the definitions regarding marketing or social media on the web. We at Flying Bisons have the one related to the product. Digital strategy helps to define the product before we even invest in developing it to make sure it will succeed. Thus, digital strategy is the answer to achieving business goals with the right product design and various supportive tools. It joins the business vision and capabilities with the market knowledge and customer needs to bring the most feasible, profitable and desirable products to reach the business goal. Sometimes, retroactively, it may also influence the business goal itself.

  • [ Question 02 of 08 ]

    What is the purpose of digital strategy?

    The primary purpose of a digital strategy is to answer the question of what should be created to reach the business goals in the most extensive way.

  • [ Question 03 of 08 ]

    Why do I need a digital strategy?

    Digital strategy is needed from the very beginning to clearly understand the target group and their needs, which directly affects the knowledge about what to design as a product to achieve client satisfaction. It also allows you to discover the possibilities and alternative ways your company can take and choose the best one to reach business goals. A well-prepared digital strategy lets your company advance and bring a competitive advantage.

  • [ Question 04 of 08 ]

    How do you measure the success of a digital strategy project?

    We align with your KPIs or North Star Metrics or help you define one. But to be more specific, we can focus on customer satisfaction, net revenue or any other volume metric that measures how much people use your solution.

  • [ Question 05 of 08 ]

    Can we cooperate on a digital strategy project without the UX part?

    Yes, we can, but it is worth remembering that digital strategy is one of the tools that we offer to deliver your business goals. It is a part of the whole digital consulting process. Our approach is comprehensive, and we help you implement successful business strategies across various digital platforms and channels. UX design is just the project phase, so creating a digital strategy and then creating the UX design is crucial.

  • [ Question 06 of 08 ]

    How long does a digital strategy creation take to complete from start to finish?

    It depends on the project and goals but can last approximately 1 to 6 months. However, it’s important to remember that it also depends on the knowledge and insight we base on - the research is a crucial part of strategy and needs the data to be analysed. Otherwise, strategy is just a bunch of personal opinions. Our strategists at Flying Bisons have a ton of experience gained on hundreds of projects. Thus, we know the patterns and good practices and have learned from our mistakes, making a good fit.

  • [ Question 07 of 08 ]

    What does your strategic process involve?

    First and foremost, we are asking you a suitable set of questions as a business owner. Secondly, we formulate what we know and what we don't. We explore, research, and validate what we don't know to find the best solution. Finally, we create a hand-out material for stakeholders, from business owners to UX or UI designers.

  • [ Question 08 of 08 ]

    Do you have experience in my industry and market?

    We are experts across 20+ industries who gained experience in our country and abroad. Check our digital experts across industries.

    We are not afraid of challenges, as evidenced by the portfolio of our clients. Our partners are big brands and startups from various industries and markets. Working with hundreds of projects, we gained the experience and knowledge that might benefit your project. So far, we have worked for e-commerce, services, SaaS, NFT and even for governmental platforms.

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

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