UX Design

User Experience Design is designing interactive products in such a way that interaction with them provides users with positive experiences. A well-designed digital product should look attractive to the user and be functional and useful. The use of such a product should give users pleasure and satisfaction in achieving their intended goals.

User Experience Design focuses on determining how a given product should behave in response to the user's actions and in which language it should communicate with him. In addition, it defines where the user should search for specific information and how he will navigate between this information.

However, It is worth noting, that User Experience Design does not focus on designing the graphics layer of interactive products - this is what User Interface Design deals with. The user-friendly UI is, however, one of the elements that build positive user experiences.

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Related case studies

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