Product Design

Create delightful, highly usable digital products that generate more revenue

Michał Proniewicz

Head of Design

"The user experience can make or break your digital product’s success. Our UX/UI design process is built on rock-solid strategy and real user needs. And it inspires solutions that are easy to use, beautiful to look at, and made to perform."

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Unlock More
Business Value

01[ Introduction ]

Invest in product design. Unleash your digital potential.

Nothing impacts your business fortunes quite as dramatically as digital product design. Get it right and you create a powerful competitive advantage. Get it wrong and you might as well pack up and go home.

Great product design builds on all the data and insights gathered in the research and strategy phases. It fundamentally shapes your product features and customer experience quality. And it maximises your chances of commercial success.

Customer expectations are at an all-time high, driven by instant access to information and the fast, frictionless experiences of the digital giants. Your need for outstanding product design, then, has never been greater.

Exceptional product design can*:

  • Make or break your product: 48% of users believe website design is the no.1 factor when judging a business’s credibility.
  • Minimise risk (with prototyping and validation):
    “60% of companies use prototypes only for internal-production testing, too late in the process. In contrast, the most successful companies consciously foster a culture of sharing early prototypes with outsiders and celebrating embryonic ideas.”
  • Drive business results: generate 32% more revenue and 56% more shareholder returns.

* Source

Great product design means real business success

Build amazing web
& mobile apps

Design stand-out web and mobile apps that delight your users and keep them coming back for more.

Craft beautiful
interfaces

Work with our creative product designers and get user interfaces that are easy on the eye – and even easier to operate.

Design highly usable products

Help your users complete tasks quickly and efficiently with slick, intuitive digital products that work like a dream.

Validate your
ideas

Test the potential of your products, make changes quickly, and ensure everything meets your users’ expectations.

Boost conversion
rates

Use the power of UX design to guide, nudge and persuade more people to complete the actions that matter.

Create outstanding experiences

Treat your users with digital experiences that reduce friction, increase engagement, and are an absolute joy to use.

Build amazing web
& mobile apps

Design stand-out web and mobile apps that delight your users and keep them coming back for more.

Craft beautiful
interfaces

Work with our creative product designers and get user interfaces that are easy on the eye – and even easier to operate.

Design highly usable products

Help your users complete tasks quickly and efficiently with slick, intuitive digital products that work like a dream.

Validate your
ideas

Test the potential of your products, make changes quickly, and ensure everything meets your users’ expectations.

Boost conversion
rates

Use the power of UX design to guide, nudge and persuade more people to complete the actions that matter.

Create outstanding experiences

Treat your users with digital experiences that reduce friction, increase engagement, and are an absolute joy to use.

Our Approach
to Product Design

02[ Our Approach ]

As product design experts, we specialise in designing digital products with high levels of usability, based on real customer needs.

What we do isn’t to be confused with creative design, which is all about visual communication. Although the products we design are always aesthetically inspiring as standard.

We see ourselves more as engineers than designers. And our interdisciplinary team is at its best when working on highly complex products with challenging user requirements.

  • Design Kick-off

    This is where we officially launch the design phase of the project. 

    We provide our team with everything they need to do great work. And we make sure everyone is united around the strategy and common project goals.

  • High-level Design

    We start the design process by creating structure, and translating business needs into a design outline. 

    This involves defining the information architecture, sitemap, flows, screens and components inventory.

  • Concept & Validation

    With the structure in place, we start to explore how the product might look and feel. 

    We work on its form, colour scheme and overall visual style. And we define how the product will be used and navigated by the target audience.

  • UX Design

    At this point, we’re ready to create functional mock-ups to show the product’s full capabilities. 

    These wireframes also define where users should search for specific information, and how they’ll navigate it.

  • UI Design

    Once the UX part is complete, we start designing the user interface based on the concepts developed earlier in the process. 

    Our focus here is finding the perfect balance between usability, accessibility, and aesthetic appeal.

  • Testing & Validation

    The product can only succeed if it meets customer expectations. 

    With this in mind, testing forms a crucial part of our design process – and we look to validate our assumptions as early and as often as possible.

  • Design System

    We make sure any platform we create is based on reusable components, modules and sections. 

    This helps to significantly reduce design and development time and costs, should you decide to add new elements in future.

  • Development Handover

    This is arguably the most crucial step in the process. It's where we hand our design files over for our (or yours) development team to execute. And getting it right means saving hundreds of hours' work in the development phase.

    We make sure this stage is as smooth and seamless as possible. And we minimise any risk of miscommunication, ensuring all our developers are crystal clear on how everything should be implemented.

Curious what’s the optimal design process for your product and challenges? Let’s schedule a free consultation.

Digital Product Design
for All the Touchpoints

03[ Methods & Tools ]

E-commerce
Mobile Applications
Web Applications
Websites
Digital Kiosks
SaaS Products

Whether you need a high-converting launch site, or a groundbreaking digital experience to take things to the next level, our creative product design team has the skill and passion to deliver.

Want More?

  • Information Architecture

  • Visual Design

  • Icons

  • Screens Inventory

  • Lo-fi Wireframes

  • UX Copy & Microcopy

  • Microinteractions

  • Design Systems

  • Hi-fi Wireframes

  • Illustrations

  • Motion Design

  • Project Handover

What Our
Clients Say

04[ Clients ]

PwC logo.
PwC logo.

“We’ll keep them hiring for every project in the future.”

Kornel Kulisiewicz, Business Development Director at PWC.

Kornel Kulisiewicz

Business development director, PWC

Muscat logo.
Muscat logo.

“Our customer acquisition cost went down by about 50%. Our sales skyrocketed.”

David Winter, co-founder of Muscat.

David Winter

Co-FOUNDER, MUSCAT

Onnibus logo.
Onnibus logo.

“We were surprised how quickly they delivered everything we asked for.”

Bernard Gołko, Chief Digital Officer at Onnibus.

Bernard Golko

Chief Digital officer, onnibus

Your Product Design Questions
Answered

07[ FAQ ]

Michał Proniewicz Linked In

Michał Proniewicz

Head of Design

Schedule a Call → Send Message →

Where Product Design
Fits in the Process

08[ Process ]

Digital product design is all about identifying and solving user problems. So our part of the process leans heavily on the earlier research and strategy phases.

Our work also overlaps with that of the branding team, as it’s our job to execute their brand vision across the product. We’re involved in the development phase, too, as we need to make sure all our designs are brought to life exactly as we intended.

Research

Understand your customers

Discover your users’ real needs. Understand your true business context. And act on solid data – not gut feelings or assumptions.

Strategy

Set the right direction

Turn your research into actionable insights. And define a user experience aligned with your brand, customers, and business goals.

Branding

Win hearts and minds

Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.

Content

The right words in the right places

Create stand-out content that elevates the user experience, grows your brand’s authority, and gets you more conversions.

Product Design

Shape customer experience

Design user experiences and interfaces that meet people’s needs in beautiful, intuitive and elegantly simple ways.

Development

Make things real

Work with a team that’s got the skills, experience and flexibility to tackle any development challenge.

Product Management

Connect the dots

Refine your product vision, bring your project to fruition, and generate the business results and value you need.

Data Analytics

Power up your business

Uncover game-changing insights. Make data-driven decisions and get ahead of your rivals.

Photo & Video

Amaze. Persuade. Inspire.

Add world-class photo & video content to your communication to reap strong benefits and boost your business.

Logo

Outcomes:
When our partners succeed, we succeed

Increase sales by expanding and engaging your user base, and streamlining the customer experience.

Working with us is not a cost. It’s an investment.

Schedule a call with our
Product Design Expert

09[ Work with Us ]

Every product design challenge is different. That’s why we offer you a free consulting session with one of our in-house experts.

You’ll have the chance to explore which research solutions are the right fit for your project. And we’ll help you get a feel for what it’s like to partner with us.

Sound good?

Schedule Call
Linked In

Michał Proniewicz

Head of Design

  • eobuwie logo.
  • KFC logo.
  • Bank Pekao logo.
  • AMG logo.
  • Booksy logo.

Your Questions — Answered

  • [ Question 01 of 06 ]

    What are product design services?

    Product design services provide the end-to-end process of conceptualising, planning and creating physical or digital products. The main phases of product design are research, ideation, prototyping and final design, all customised to meet end users’ needs and align with business goals. These services aim to deliver innovative, functional, user-oriented products that suit the target audience.

  • [ Question 02 of 06 ]

    What are the purposes of product design and services?

    The primary goal of product design is to create innovative, user-friendly, and market-ready products that effectively meet user needs and business goals. Product design aims to achieve the highest usability, aesthetics and functionality level. At the same time, it ensures that the final product aligns with your brand identity and resonates with your target audience. Ultimately, the goal is to deliver solutions that drive customer satisfaction and business success.

  • [ Question 03 of 06 ]

    Can product design increase my conversion?

    Yes, product design can significantly impact your conversion rate. You can increase user engagement and trust by optimising the user experience and making your product more user-friendly and appealing. It can lead to higher conversion rates as users will be more likely to take desired actions, such as purchasing or signing up for a service. Effective product design is crucial in creating a seamless and persuasive user journey that can positively influence conversion metrics.

  • [ Question 04 of 06 ]

    How can product design reduce my development cost?

    Product design can reduce development costs by identifying and addressing potential issues early. We at Flying Bisons offer you cooperation with our product designers and developers, who are one interdisciplinary team. This approach ensures clarity of design specifications, reducing misunderstandings and rework during development. Additionally, a well-planned design can streamline development, resulting in cost savings and more efficient resource allocation.

  • [ Question 05 of 06 ]

    How long does a product design take to complete from start to finish?

    The duration of a product design project can vary widely depending on its complexity and scope. Simple ones may take a few weeks, while more complex ones could last several months. At the beginning of the kick-off phase, we will discuss your business needs to estimate the timeframe for your specific project precisely. Ultimately, it is worth remembering that product design is a process with no end. At Flying Bisons, we offer our clients the maintenance of their products to ensure continuous improvement and optimisation based on analytical insights and customer opinions.

  • [ Question 06 of 06 ]

    What is CX?

    Customer Experience (CX) is a holistic approach encompassing many activities to enhance the customer journey. It includes UX/UI design, development, branding, and more. Delivered together to ensure seamless and satisfying services for customers. CX focuses on every customer interaction and touchpoint with a brand or product, aiming to optimise and improve the overall experience. We at Flying Bisons know how important is a well-designed CX and how it impacts the business's success. That's why we offer our clients a comprehensive approach and help them implement successful business strategies across various digital platforms and channels.

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

Send us a message

Prefer e-mail? [email protected]

Thank you!

Your message has been sent successfully.

  • Facebook
  • LinkedIn
  • Facebook
  • Dribble
  • Instagram
  • Behance
One last step to join
our newsletter!
Thank you!

We’ve sent you a confirmation email.